Lead tracking and reporting software · A buyer’s comparison
wrangg vs whatconverts
WhatConverts helps track, qualify and value leads. Wrangg reviews existing Search and sales exports to explain campaign customer cost and prioritise improvements.
Published by the provider of Wrangg. This is a comparison of fit and scope, not an independent product test.
The quick answer
Choose around the decision you need to make.
Choose WhatConverts when you need an ongoing workflow for capturing and assessing leads. Consider Wrangg when you already have reliable records and want an analyst to turn them into a specific decision. A tracking platform can supply useful evidence for a later review; the two do not have to compete for the same job.
WhatConverts and Wrangg, side by side
| Consideration | WhatConverts | Wrangg |
|---|---|---|
| Main purpose | Lead tracking, qualification, valuation and reporting. [1][2] | Analyst-led reconciliation and recommendations using supplied records. |
| Lead handling | Tools for qualifying leads and assigning sales values. [2] | Checks recorded stages and outcomes; does not operate your lead inbox. |
| Google Ads | Integration supports lead, quotable-lead and sales-value conversion options. [3] | Reviews exports and supplied settings; no automatic conversion uploads or account edits. |
| Price basis | Single-account Plus: US$60/month including US$30 usage credit; further usage may cost extra. [1] | £295 or US$395 once for the founding pilot, with a defined scope. |
| Decision output | Ongoing lead reporting; available features depend on plan. [1] | Customer-cost analysis, search-term review, three priorities and one proposed test. |
Vendor prices retain their published currency and billing basis. Wrangg’s £295 / US$395 prices are fixed one-off quotes, not an exchange-rate conversion. Scope, usage and taxes may differ.
An ongoing product
Consider WhatConverts if…
An analyst-delivered review
Consider Wrangg if…
- Your CRM already records outcomes and a reliable campaign link.
- You want to understand why cheap enquiries are not necessarily cheap customers.
- You need a focused Search review and recommendations your team can implement.
The difference between recording a lead and deciding its value
For a service business, “conversion” can mean a form submission, a quotable enquiry, a booked job or an invoice paid. Comparing reports without agreeing that definition can make a campaign look better or worse for the wrong reason. Choosing your workflow starts with naming the outcome that matters.
WhatConverts documents lead qualification and sales-value tools, including CRM value transfer. Its Google Ads integration can send events when a lead arrives, receives a sales value or is marked quotable. Those are useful options to evaluate when improving the information your team records and sends to the ad platform. [2][3]
Wrangg examines the records supplied for one completed review. We distinguish a sales opportunity from a customer and ask what your status fields mean. A quote amount does not become collected revenue merely because a column contains a currency value. Where the distinction is unresolved, the report states the limitation.
A useful customer-cost review needs more than a lead total
Consider an illustrative business where the same prospect calls, submits a form and requests a revised quote. Counting those as three acquired customers would distort the result. The review checks identifiers, duplicates and the agreed unit of analysis before calculating campaign customer cost.
Timing matters too. If installation jobs usually close weeks after an enquiry, recent leads have had less opportunity to buy. Wrangg checks sales delays and missing outcomes, then makes comparisons only as far as the supplied evidence allows. These checks help your team decide whether a campaign difference deserves a budget test or more observation.
Search terms add a separate decision layer. A query can match the advertised service yet attract a customer type you cannot serve. We review relevance against your brief and suggest exclusions for approval. A zero-conversion row is a prompt to investigate, not sufficient reason to block that search.
Which purchase fits your next step?
The official WhatConverts pricing page lists its single-account Plus plan at US$60 per month with US$30 of usage credit. The actual bill depends on usage and chosen features, so check the calculator for your expected volumes. This is recurring software pricing, not the cost of an equivalent Wrangg engagement. [1]
Wrangg’s £295 / US$395 pilot covers one Google Ads account’s Search campaigns, one CRM or sales source, up to six months, 10,000 leads and 10,000 search-term rows. You get three priorities, one proposed test and a walkthrough with one clarification round. Target delivery is five business days after the brief, usable exports and slot are confirmed.
If nobody is recording which leads become customers, establish that responsibility first. If the records already exist but decisions are stuck, a review may help. We confirm data fit before payment. Implementation, ongoing tracking and account management are outside the pilot.
Questions before you choose
wrangg vs whatconverts: common questions
Does WhatConverts only count leads?
No. Its official documentation includes qualification, sales-value entry and CRM lead valuation. The useful distinction is ongoing software versus a focused analyst review, not a claim that the platform ignores sales. [2]
Can I use WhatConverts and Wrangg together?
Potentially, if exports provide the campaign links and recorded outcomes the review needs. We assess a sample first. Wrangg does not currently provide a live WhatConverts connector.
Will Wrangg send better conversion signals to Google Ads?
The pilot can flag issues in the supplied conversion settings and recommend a next step. Building integrations, changing conversion actions or uploading outcomes requires a separate implementation scope.
Sources and comparison method
Vendor facts were checked against the official sources below on 23 September 2026. Research and drafting were AI-assisted. Wrangg scope is documented on our pilot page; fit recommendations are our editorial assessment. We have not run a hands-on performance benchmark or measured customer results for these products.
- WhatConverts: official pricing, usage and features
- WhatConverts: lead valuation and CRM options
- WhatConverts: Google Ads integration and conversion options
Features and prices may change after publication. Confirm current terms directly with the provider. To flag an error, contact hello@wrangg.com.