A free tool from Wrangg.
Meet your search terms.
Open a Search terms export and define work you don’t serve.
See matching searches and their historical cost. Your file stays in your browser.
UTF-8 CSV or TSV · up to 2 MB / 10,000 rows
No upload. No saved copy. Clear or close this page to discard it.
Separate phrases with commas or new lines. Only include exclusions that fit this business. “Free”, for example, may be relevant if you offer grants or free estimates.
A real check, with a small first step.
Load the sample to see the result, or open your own export and define your exclusions.
Where do I get the right export?
In Google Ads, open the Search terms report, filter to Search campaigns, and choose a 60–90-day period that allows for your conversion lag. Include Search term, Campaign, Cost and Conversions. You can also include Ad group, Clicks and Currency code. Download CSV in English (UK/US) with decimal-point numbers. The limit is 10,000 data rows and 2 MB. Use one currency per file.
Use a search-terms export, not a keyword, customer or lead report. Review the file before opening it here. Google’s guide to the report ↗
Turn the findings into a plan.
The Google Ads performance review combines Search spend and conversion checks with CRM outcomes. Get three prioritised changes and a proposed test, delivered by a data scientist.
Explore the performance review